Digital Marketing for Real Estate | Comprehensive Guide for 2022
Digital Marketing for Real Estate is a necessity in today’s market conditions. Every real estate broker, developer, and builder should carefully look into this domain.
The requirement for digital marketing in real estate arises because the consumers are becoming technologically and digitally advanced. Therefore, every sector opts for digital marketing as a significant part of its marketing campaign.
In 2020, 97 per cent of homebuyers had done their home search online (National Association of REALTORS) 82% of realtors expected to boost their social media presence in 2021, and 44% of realtors achieved success in 2020. (The Close).
Before we get into the deep, let’s look at some Digital marketing statistics in real estate.
Important Statistics of Digital Marketing for Real Estate
- Among all the first time or second time home buyers, 80% search online first before buying.
- 52 % of the potential customers used an iPhone throughout their property search.
- Referrals account for 49% of all leads.
- 91 % of realtors use social media.
- 83 % of home purchasers see photographs of the property online.
Importance of Digital marketing in Real Estate Business
Many realtors and brokers today underestimate the vital role that internet marketing plays in the real estate industry.
Not only can digital marketing increase brand awareness, but it also helps brands maintain their differentiation from competitors.
Several reasons why digital marketing is critical for your real estate business include the following:
1. Increasing popularity and use of Search Engines for Information
Nowadays, everyone uses a search engine to find almost anything. People prefer to search properties on google and other property listing sites rather than go outside and search manually.
So the necessity of building a robust online presence for real estate companies becomes a must. Your chances of getting leads will increase as more people find you when they search for a property.
2. An effective Blend of Video content and Mobile Friendly Marketing
Mobile and video marketing have demonstrated their usefulness time and time again.
Numerous studies have proved that mobile advertising strategies are more effective than other forms of web advertising. Many people access their websites via cell phones, so it’s unsurprising.
Additionally, videos boost conversion. Marketing via video and mobile is an investment. Landing pages featuring video can increase conversions by up to 80%(Hubspot).
Viewing a product presentation video may help a potential customer make a purchasing choice and convert the audience to leads.
Additionally, search engines prioritize video content. Google is constantly on the lookout for material that engages its audience, and video has been shown to significantly improve engagement (not surprising, given that YouTube is the second most visited website after Google)
3. Online Reviews can uplift Business Credibility
Winning customers’ trust is crucial for a business; such practice makes a business credible. Writing online reviews can be the best if not the only way to do so.
For example, customers can write reviews about their experience with your product or service on your Google business page or website.
Positive customer reviews about the developer or real estate agent have the power to change the perspective of the new home buyer or investor. It is always going to be added to your brand value. So after a good service, asking for a review is a good habit.
4. Performance evaluation can be possible with Data & Analytics.
Big hoardings, Banners, and Flex effectively create brand awareness and let people know about your real estate project. But how can you trace the effectiveness of this physical campaign?.
You can’t be able to evaluate delivery rate, ROI, audience demographics, and conversion rate. In short, this method is very superficial and can’t be personalized.
On the contrary, Digital marketing methods such as Google Ads and Facebook Ads will give you the liberty to track your performance as deep as possible.
You can track your conversion rate, audience demographics, interest, behaviour metrics, engagement, cost per lead/result, etc. Once you find this data, you can optimize your Ad campaign and dig out more leads and, ultimately, sales of your property.
5. Possible to target a broad Audience
Physical branding has its limits. Suppose you have a villa project near a coastal region, and you want to target the real estate investors who want to invest in this project because it will be a hot tourist destination in the future.
You will start your branding via banners, hoardings, sponsorships, local tv commercials, etc.
The primary issue you’ll face while scaling up your reach is that you need to triple your budget to target an audience outside of your district, town, or city.
Also, you can’t be able to target a specific audience that has strong intent to invest in a coastal villa. In short, you probably waste your money.
Facebook Ads and Google Ads are the streams of paid digital marketing that allow you to fully customize your audience based on location, interest, behavior, gender, age, etc.
Such targeting liberty reduces your budget and boosts your ROI drastically. Sri Sai SMS mastered the job of increasing ROI for real estate clients and generating sales with Facebook and Google ads.
Steps involved in the Successful Digital Marketing Marketing Strategy for Real Estate
1.Customize Email Marketing campaign for Real Estate
Email marketing can be a very profitable digital marketing strategy if used wisely. The smart insights report says that the open rate of emails for real estate businesses is around 27%, with a click-through rate of 3%.
Relevant email content will provoke the reader to open an email and read it so that your message will deliver to them.
Email Marketing success Tips
The following tips can help you to run a successful email marketing campaign.
- Personalize your email using the name of your customer in the email content.
- Email schedule automation speed up the process of sending uninterrupted emails.
- Provide new and valuable information to new subscribers and retain relations with previous subscribers.
- Create informative and fresh information for subscribers, such as real estate trends, news, investment vehicles, case studies, etc.
- Strategize your offers that attract users to subscribe to your email list.
- Keep an eye on your subject lines to make them short and crispy with all the essential elements.
- Your email content should have only a single call to action because multiple calls to action lead to confusion among the users.